If you have ever felt like you are wasting your advertising dollars by taking a “shotgun” approach to marketing in a way that targets anyone and everyone in a given geographical area, you are 100% correct. Wasting valuable advertising resources on reaching customers who are likely never to buy from you just makes no sense – especially when you could have immediate access to some of the most powerful market segmentation analyses available today at a price that even a small business can afford.

Why not harness the power of having an expert properly interpret powerful, ultra-precise market analytics tools to maximize your marketing dollars? We show you how to target those customers far more likely to respond to your ads - right down to the household level.

Although there are a number of capable segmentation products available today, MQ&C Advertising uses the Prizm® NE segmentation tool from Claritas as the basis for the strategic recommendations we make to you to properly market your business. Prizm® NE divides every household in the country into 66 clusters (or profiles) based upon their lifestyle behaviors, where they live, disposable income, income producing assets - over 70 criteria in all. By properly interpreting how your current customers or the people living in your geographic area relates to the 66 Prizm® NE clusters, MQ&C can provide a sound strategic interpretation and set of recommendations that can inform everything you do in terms of advertising moving forward, from media to PR to creative.

You can leverage the information we provide in your customized report to help you locate which customers are most likely to buy from you in the future, based upon either the characteristics of the geographic area you provide us or the relative proportional representation of the clusters contained within our database of existing clients or customers.

To leverage the full power of Prizm® NE, of course, requires the type of license we have that allows access to the Prizm NE data by Claritas. But, it is our experience in properly interpreting the data that allows us to turn it into an actionable marketing plan for you. This interpretation will yield for you a plan that will dramatically maximize the efficiency of your entire marketing effort, NOT just direct mail or other in-home tools. Contact us today, and be sure to take advantage of our Special Offer.

Gone are the days when advertising was limited to mass media vehicles such as network TV and enormous regional newspapers and high-share radio stations. Powerful new media such as household-target direct mail, pay-per-click advertising and opt-in e-mail campaigns can now reach individuals with unique tastes and interests rather than a mass audience (such as network TV or major newspapers). Our analysis can even allow you to use mass media such as radio, TV, magazines, newspapers and outdoor more efficiently by shedding light on how to properly evaluate media not just by ratings or circulation, but by the likelihood of a mainstream media choice reaching your best prospects.

Another important trend has been the reduction of printing costs over the past few decades. This has enabled thousands of specialty magazines, newspapers, and other publications to come into existence: no longer do national magazines and enormous regional newspapers have a corner on the news and entertainment markets. Needless to say, the low cost of creating Internet Web sites has contributed to this trend, and there are now millions of high-quality Web sites catering to an enormous variety of interests.

Along with these trends of increased targeted media opportunities has come the ability to determine readily-identifiable patterns in buying behavior across the U.S. market as a whole. Research has clearly shown that the purchases that people make from day to day and year to year tend to remain remarkably consistent at the household level. In other words, for the typical household, past buying patterns are an excellent indication of current and future buying habits. Imagine if you could limit your advertising expenditures to targeting only those individuals - organized into buying clusters or profiles – who have proven time and time again to buy from you or others in your industry niche.

Using Prizm® NE as our research departure point, we can interpret that data to help you achieve an ultra-precise targeting right down to the household level. This means that you can concentrate your advertising expenditures in a given neighborhood, city, or region that specifically to folks that have historically been shown to buy from you or others like you - time and time again.

The benefits you can realize by allowing MQ&C Advertising to conduct a marketing analysis based on our interpretation of Prizm® NE data for your company or organization include:

Click here now to receive a special price on a complete Prizm cluster analysis of your existing customer database (up to 5,000 records). For only $299, we will classify each of your customers from among the 66 Prizm customer profiles. This address-by-address analysis is completed at the household level^*. It is then compared to our existing database for your city or region.

The bottom line: our custom report tells you which consumers in your city or region have the same buying behavior profiles as your best customers. In other words, we point out the low-hanging fruit prospects who are most likely to buy from you. Your future advertising campaigns stand to yield a much higher response rate while reducing your advertising costs as a result of guiding your advertising campaign based upon our Prizm-based analysis.

This introductory offer is only available at the reduced price of $299 only to those customers who submit our Web request form: that is over a $450 savings compared to our usual price of $799. Contact Ben Morris at MQ&C Advertising today to order your customized report and start reducing your advertising expenditures and increasing response rates today.

MQ&C Advertising provides premium, integrated marketing solutions to select clients across the United States. We combine the finesse and attention to detail of a boutique advertising agency with the media buying prowess and sophisticated analytics of a marketing firm with over 25 years of industry experience.

As a full-service advertising and marketing firm, we can take your business to the next level by helping you to:

Ben Morris, co-founder of MQ&C Advertising, has specialized in assisting companies to reduce their advertising costs by leveraging his over 25 years of advertising and marketing experience. Mr. Morris is recognized as a national expert in Prizm research and consulting, and he has helped numerous corporate clients of all sizes understand, use and maximize the benefits of the full suite of available Prizm tools. Contact Ben today and find out how he can help you drastically reduce your marketing costs by executing a much more targeted campaign.